THE NOTEBOOK OF Alberto Martínez

Alberto Martínez - CuldeSac Espacio Creativo - Valencia, Spain

Seat Modular Cube Concept, Identity Dental Clinic, Urbatek Showroom, L’Antic Colonial showroom, Bimini…


1- Who is Alberto Martínez?

Alberto Martínez is father of Alberto Martínez, son of Alberto Martínez, and grandson of Alberto Martínez.
And as founding member of CuldeSac™ and Creative Director of Spaces, Alberto develops a personal work and research methodology in the fields of architecture and interior design, which aims to create memorable projects from new experiential vectors.

2 – When did you discover that you wanted to work in design?

I did not discover it, I seeked it, and here we are.

3 – A reference in design…

I would have to Google it… but it could be Luis Montero, Ferrán Adrià, or Anatxu Zabalbeascoa.

4 – If you had not been a designer, you would have been… 

Architecture: same old, same old.

5 – One defect and one virtue.

Only one? I don’t know how to read.
And a virtue, creativity at the service of strategy.

6 – What is your house like?

Homely and lived-in.

7 – Sunday is a day for… 

Paella and a chat… great day!

8 – A place to look for inspiration.

Any place is good; you just need to know how to enjoy it.

9 – What is the last book that you have read? 

I don’t read, I watch documentaries; the last one: Five Days to Dance, nominated for the San Sebastián Film Festival awards and directed by a childhood friend of mine, Rafa Molés.

10 – 15 Years from now…

I would love to answer this same interview again and enjoy myself looking for the seven differences.

11 – When you think of design you think of… 

Lifestyle, friends, and freedom.

12 – Pencil or computer?

Ebony wood pencil, 0.7 limited edition; it was a gift from my coworkers for my 38th birthday.

13 – How would you describe your work? 

I would define it as experiential design, breaking the barriers of perception laws and influenced by Mediterranean culture, always with the key principle of turning that work into a lifestyle.

14 – One project you would like to do. 

The inside of a ship, in order to learn, and improve interpersonal relations in small and necessarily functional spaces.

15 – Your opinion of Spanish design. 

Ingenious and fresh.

16 – How do you keep your own style while meeting your customers’ needs?

Making the client the key ingredient in order to build it.

17 – In your work, what are you better at and what do you have more trouble with? 

Expressing ideas on an A3 is what I am best at, and what I have more trouble with is talking about money, but over the years you get smarter.

18 – Your recipe for success. 

Listen, share, and never stop learning.

19 – What is the role of natural products in your projects?

No more than what is required at each moment, but working with them is certainly a luxury.

20 – Your flagship L’Antic Colonial product is… 

Mauricio Inglada; everything else comes naturally.

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